Step 2
Recruit your group.
Recruitment is the part that intimidates first-time group leaders. We make it the easy part — your Tour Advisor builds you a recruitment plan around your school’s calendar, ships every promotional asset to your door, and prepares a custom presentation deck for your parent meeting.
Recruitment plan
Your Tour Advisor maps your academic calendar against our payment deadlines (May 15 / Oct 15 / Final Payment) and sets target headcount checkpoints. You get a week-by-week plan with parent-meeting dates, fundraising milestones, and the Rewards Points you’ll earn at each stage.
Meeting presentations
A custom-built parent-meeting deck for your specific tour — tour map, day-by-day itinerary, what’s included, cost breakdown, payment plans, FAQ. Delivered as PowerPoint and PDF so you can edit a slide if you need to. Run the meeting; we’ll prep the slides.
Custom enrollment microsite
Your group’s own page on passports.com — tour overview, dates, deadlines, application form, payment portal. Parents read, ask questions, and apply online without ever needing to call you. Goes live the same day you sign on.
No templates. No defaults.
Three print pieces, custom-built for your tour.
Every kit is made when you sign on — your tour-cover photo on the booklet, your dates on the posters, your microsite QR on the postcards. Free, in the quantities you ask for, and shipped to your school — usually the same or next day after your itinerary is confirmed.
PrintItinerary booklets
Full-color, multi-page booklets with your tour map, day-by-day, hotel descriptions, what’s included, payment plans, and FAQ. Printed in the quantity you ask for and shipped to your school.
- Custom tour-cover photo
- All inclusions in plain English
- Side-by-side payment plan comparison
PrintCustomized posters
Hallway-ready posters featuring your destination, your dates, and your enrollment deadline. We design; you tape them up. Sized for school bulletin boards.
PrintPostcards & mailers
Take-home postcards with your tour cover and the QR code that lands parents on your microsite. Hand them out at parent night, mail them home with the syllabus, drop them in a bin at open house.