My Recruitment Plan
Print the checklist to use as a guide:
RECRUITMENT MATERIALS
Ask my passports Tour Advisor for:
Printed Itineraries
Participant Enrollment Guides
Promotional Posters
Meeting Invitations
Online Meeting Presentation
BEFORE MY MEETING
15 DAYS PRIOR
Team up with other teachers (from other grade levels or subjects) at school.
Note: other teachers can recruit students you normally wouldn’t be in contact with, and travel for free as a co-counselor on your tour! Remember: the more participants enrolled on your tour, the more cash stipends scholarships for you and your students.Set interim enrollment deadlines for my group, keeping in mind passports early enrollment benefit deadlines and my school breaks.
Schedule parent student meetings in line with my interim deadlines. Set 2-3 at a time, on weekdays and late enough for working parents to attend.
10 DAYS PRIOR
Announce my meeting over the PA announcements at school.
Hang up posters in the school library, cafeteria, hallways, classrooms, and other high traffic areas.
Post a meeting announcement in the school bulletin and my teacher and school websites.
Send meeting invitation flyers and itineraries home with students.
Email students and parents the meeting invitation with an itinerary PDF attached.
5 DAYS PRIOR
Send a second meeting invitation flyer home with students.
Email a meeting reminder to parents and students with the meeting invitation attached.
DURING MY MEETING
Pass out printed itineraries.
Pass out participant enrollment guides.
Show my custom online meeting presentation.
Communicate my interim enrollment deadlines.
Encourage parents to join the tour.
If I’ve traveled before, ask one of my past participants to speak to the group about their experiences.
Skype my Tour Advisor should I need additional assistance.
Collect parent/student emails so I can update them on enrollment deadlines, application requirements, tour alerts, etc.
AFTER MY MEETING
Email my presentation link to students who could not make the meeting.
Email my presentation link to students and parents who did make the meeting.
Post my presentation link to my teacher and school websites and social media accounts.
Encourage students to recruit their friends via social media.
Continue to hold meetings after school or during lunch.
Continue to announce my trip over school PA announcements and bulletins.
Keep a stack of printed itineraries and participant enrollment guides on my desk for interested students.
Update potential and enrolled participants with email campaigns.
Ask my Tour Advisor for a fundraising guide, then fundraise for my tour to help spread the word!
