TRAVEL VALUE is 'what you get' divided by 'what you pay.'¹


You get more TRAVEL VALUE with passports!



School's in...

• CASE ONE (an easy one!) Competitor company imitates a passports overseas itinerary, but charges $249 more for it. You get more TRAVEL VALUE with passports!
  

• CASE TWO (also an easy one!) Competitor company imitates a passports overseas itinerary, and charges the same amount of money for it. However, if you look closely, you see that less is included, and that important features are optional at extra cost. You get more TRAVEL VALUE with passports!
  

• CASE THREE (a trickier one!) Competitor company imitates a passports overseas itinerary, and charges less for it. However, it turns out that you get chicken twelve days in a row, and that your hotels are not all centrally located. You get more TRAVEL VALUE with passports!
  

• CASE FOUR (a very tricky one!) Competitor company is obliged to come up with an original itinerary of its own, and does so. It's one day shorter than the traditional passports itinerary, and costs less. They tell you it's "new for '09." However, the itinerary just doesn't work. The museum you wanted your people to see is closed on Mondays, and that day-long haul from Lucerne to Paris turns out to be a bone-crusher — not the "fairy tale coach adventure" advertised. You get more TRAVEL VALUE with passports!

Here's what you need to do: you need to take out the passports catalog and put it down on the kitchen table beside the catalog of any other competitor. In most cases, you'll see right away that passports charges less for identical programs of comparable quality than does the competitor.

In other cases, you'll conclude that competitor programs which apparently cost less also include much less.

At the end of the session in the kitchen you'll have your decision: You get more TRAVEL VALUE with passports!

¹passports concedes, and insists, that 'what you get' is not always quantifiable numerically.